Twisted Tails and India’s New-Age Drinking Shift

by Manaswita Goswami

India’s drinking culture is evolving, and Twisted Tails is stepping squarely into that transformation with a fresh point of view. Born under RAD Beverages, Twisted Tails positions itself as India’s first concept-driven, flavour-forward mixer and RTD brand, one that blends authenticity with imagination in every bottle. It emerged from a simple yet powerful insight: consumers […]