People and Interviews


Loca Loka: Where Indian Creativity Meets Mexican Tequila

by Manaswita Goswami

Loca Loka, a tequila brand born from the creative fusion of Indian and Mexican cultures, is redefining premium spirits globally. Spearheaded by Harsha, Rana Daggubati, and Anirudh Ravichander, Loca Loka blends traditional Mexican craftsmanship with a modern twist to create a truly unique drinking experience. This artisanal tequila, made from handpicked blue agave and aged […]

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DŌAAB India Craft Whisky: A Premium Indian Single Malt

by Manaswita Goswami

New Delhi, November 2024: Globus Spirits Limited, a leading liquor manufacturer has launched their Single Malt Whisky, DŌAAB India Craft, a contemporary range of limited-edition Indian whiskies. To begin with, the premium offering by the brand has been launched in Delhi, Gurgaon, Lucknow & Jaipur. The Leela Bhartiya City Unveils The Library Legacy Reborn Dōaab […]

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Grover Zampa Vineyard: Redefining Indian Wine Culture

by Manaswita Goswami

Grover Zampa Vineyard is redefining India’s wine tourism and winemaking landscape with its innovative approaches and commitment to quality. Grover Zampa offers immersive vineyard experiences and uses cutting-edge technologies like Amphoras and Optical Sorting. The brand is setting benchmarks in both domestic and international markets. Explore how Grover Zampa is shaping the future of Indian […]

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Indian Alcohol Market: Entrepreneurship in a Regulated Space

by Manaswita Goswami

The Indian alcohol market is a fascinating study of contrasts, steeped in rich traditions yet pulsating with modern influences. We are a powerhouse, ranking as the third largest in the world, with annual sales reaching approximately $44 billion. The industry is projected to grow to $55 billion by 2027 and $64 billion within five years. […]

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Salud: Innovating Drinks and Crafting a Bold Lifestyle

by Manaswita Goswami

In the bustling Indian Alcobev market, one name stands out for its innovative products and vibrant lifestyle experience – Salud Beverages. Founded by the visionary entrepreneur Ajay Shetty, it is not just a brand; it’s a celebration of life, quality, and self-expression. Bacardi and Coca-Cola to tie up for an RTD! Ajay Shetty – The […]

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ICRA Predicts 8-10% Growth for Alcobev Sector in FY2025

by Manaswita Goswami

ICRA estimates that alcobev companies will see 8-10% revenue growth in FY2025. Steady beer demand and a revival in spirits consumption drive this growth. Consumers are increasingly preferring premium products. Price hikes approved by some state governments will also boost FY2025 revenues. In Q1 FY2025, the spirits industry recorded a ~9% year-on-year revenue increase. Realizations […]

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Kaya Spirits Thrives in a Growing Alcohol Market

by Manaswita Goswami

Kaya Spirits has established itself as a prominent player in the Indian alcohol industry, offering a diverse product range that caters to various market segments. With products ranging from economical to premium categories, Kaya Spirits focuses on quality and variety, ensuring it meets the preferences of consumers both in India and internationally. The company has […]

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Tansen unveils Luxurious Cocktails to elevate the Dining Experience

by Manaswita Goswami

Tansen, an exquisite fine dining restaurant which highlights the rich culinary heritage of the North-Western Frontier has unveiled an exclusive collection of regal cocktails. The beautifully curated ensemble features delightful creations with each cocktail highlighting Tansen’s unwavering commitment to exceptional luxury and quality. Meticulously crafted and inspired by regal traditions, these cocktails not only elevate […]

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Exploring Paul John’s Exclusive Single Cask Program

by Manaswita Goswami

Paul John’s Single Cask Program has been a pioneering force in the world of whisky since its inception in 2016. Driven by early success and rising demand, this program fills a unique niche in the whisky market. Offering rare, limited-edition releases, Paul John’s Single Cask Program showcases the exceptional quality of Indian single malts. It […]

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Varchas Shankar: From IT Expert to Whiskey Artisan – The Journey of Varchas Whiskey

by Manaswita Goswami

In the world of whiskey, few stories are as compelling as that of Varchas Shankar. After a successful 28-year career in IT, Varchas Shankar embarked on a remarkable journey into the world of whiskey, driven by a desire to create something deeply personal and meaningful. As the founder of Varchas Whiskey, Shankar has seamlessly blended […]

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