RTDs
India Cocktail Week Returns to Mumbai – Save the Dates!
India Cocktail Week is back with its 5th edition in Mumbai. The two-day festival runs from 30 November to 1 December. It promises a weekend full of flavor and fun. Expect mastery of mixology, live music, creative drinks, and exciting games. Jio Gardens will host cocktail enthusiasts and spirit industry professionals. This vibrant gathering earns […]
Bacardi & Coca-Cola: A Revolutionary RTD Cocktail Launch
In an age where convenience shapes consumer choices, Coca-Cola and Bacardi have joined forces. They aim to redefine the ready-to-drink (RTD) beverage industry. Their new pre-mixed rum and cola cocktail targets consumers who seek premium, accessible drink options. The RTD Beverage Boom The global RTD alcohol market has seen exponential growth in recent years. Grand […]
Vaum Tonics: Redefining Mixers with Quinine-Free Botanical Innovation
In a market saturated with traditional mixers, Vaum Tonics is making waves with its unique approach. As India’s first line of quinine-free botanical beverages, Vaum is redefining the mixer category with a focus on innovation, health, and premium quality. Founded by Aakash Khaunte and Siddharth Saraf, Vaum Tonics offers a refreshing alternative to conventional tonic […]
MONIN Cup India 2024 Calls For Young Talent
National, August 2024: MONIN, the leading syrup brand in India and a trusted partner for hospitality professionals all over the world has announced the 2024 MONIN Cup Competition. The contest encourages new, young bartenders aged 18-27 years from across the world to highlight their talent as mixologists by creating original serves using MONIN products. Bartenders […]
The Rising Popularity of Ready-to-Drink Beverages and the Factors Driving their Sales Surge
The beverage industry is undergoing a transformative shift, with Ready-to-Drink (RTD) beverages leading the charge. Driven by convenience, constant innovation, and evolving consumer preferences, RTDs are reshaping the entire landscape, from coffee and tea to cocktails and functional drinks. The era of intricate cocktail crafting, especially in our busy lives, is fading. RTDs offer instant […]
Salud Launches Salud Viking, a 15% Mead-Based Ready-to-Drink, Crafted with Homegrown Goodness
~Salud Viking is crafted using fermented honey and delicately balanced with hops, offering a modern twist that captures the richness of India with each sip.~ Salud, a global urban lifestyle brand, redefining the drinking experience, is set to launch its new range of ready-to-drink (RTD) products, Salud Viking- India’s First 100 Per Cent Indian Mead. The […]
Introducing Rascal: Redefining the Art of Ready-to-Drink Spirits!
A new player has entered the spirits market, challenging the status quo and redefining the ready-to-drink (RTD) spirits scene. Rascal is not your average alcoholic beverage. It is a first-of-its-kind libation that marries the art of well-crafted cocktails with the refreshment of summer sodas, delivering a remarkable punch. Born out of the need to cater […]
Salud Introduces Innovative, Spirit-Based Ready-to-Drink Beverages and Salud Bitters
~Salud Expansion Capitalizes on Growing Demand for Ready-to-Drink Alcohol Among Gen-Z and Millennials.~ ~Salud Plans to invest $1.5 million, fueling growth and enhancing market position for its expansion plans.~ Salud, a global urban lifestyle brand, has announced its plans for expansion and the upcoming launch of new innovative products in the spirit-based Ready-to-Drink category in […]
Salud Beverages Announces India’s First Agave Refresher & Bold Cranberry Gin in Ready-To- Dri.
~Salud announces exciting expansion in Karnataka with innovative Agave and Cranberry Gin Refresher.~ ~Salud’s invigorating agave and cranberry gin refresher has a unique blend of grenadine, herbs and botanicals.~ Salud, a global urban lifestyle brand that is redefining the drinking experience, announced the launch of its two latest additions to the premium product portfolio. They […]
