RTDs

The Rising Popularity of Ready-to-Drink Beverages and the Factors Driving their Sales Surge

by interbev

The beverage industry is undergoing a transformative shift, with Ready-to-Drink (RTD) beverages leading the charge. Driven by convenience, constant innovation, and evolving consumer preferences, RTDs are reshaping the entire landscape, from coffee and tea to cocktails and functional drinks. The era of intricate cocktail crafting, especially in our busy lives, is fading. RTDs offer instant […]

Salud Launches Salud Viking, a 15% Mead-Based Ready-to-Drink, Crafted with Homegrown Goodness

by interbev

~Salud Viking is crafted using fermented honey and delicately balanced with hops, offering a modern twist that captures the richness of India with each sip.~ Salud, a global urban lifestyle brand, redefining the drinking experience, is set to launch its new range of ready-to-drink (RTD) products, Salud Viking- India’s First 100 Per Cent Indian Mead. The […]

Introducing Rascal: Redefining the Art of Ready-to-Drink Spirits!

by interbev

A new player has entered the spirits market, challenging the status quo and redefining the ready-to-drink (RTD) spirits scene. Rascal is not your average alcoholic beverage. It is a first-of-its-kind libation that marries the art of well-crafted cocktails with the refreshment of summer sodas, delivering a remarkable punch. Born out of the need to cater […]

Salud Introduces Innovative, Spirit-Based Ready-to-Drink Beverages and Salud Bitters

by interbev

~Salud Expansion Capitalizes on Growing Demand for Ready-to-Drink Alcohol Among Gen-Z and Millennials.~ ~Salud Plans to invest $1.5 million, fueling growth and enhancing market position for its expansion plans.~ Salud, a global urban lifestyle brand, has announced its plans for expansion and the upcoming launch of new innovative products in the spirit-based Ready-to-Drink category in […]

Salud Beverages Announces India’s First Agave Refresher & Bold Cranberry Gin in Ready-To- Dri.

by interbev

~Salud announces exciting expansion in Karnataka with innovative Agave and Cranberry Gin Refresher.~ ~Salud’s invigorating agave and cranberry gin refresher has a unique blend of grenadine, herbs and botanicals.~ Salud, a global urban lifestyle brand that is redefining the drinking experience, announced the launch of its two latest additions to the premium product portfolio. They […]