Indian Whisky Trends

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“The Next Phase of Indian Gin Will Not Be Built Through Novelty Alone” Says Vaniitha Jain, F.

by Manaswita Goswami

Until less than a decade ago, gin was barely part of India’s mainstream drinking conversation, much less Indian gin leading conversations across the globe. The Indian alcobev market was overwhelmingly dominated by whisky, with rum and beer occupying most urban consumption occasions. Gin existed largely as a legacy category; consumed occasionally, but rarely discussed with […]

Indian Whisky Trends: A Zodiac Guide to Homegrown Single Malts

by Manaswita Goswami

Indian single malt whisky has truly arrived on the world stage, evolving from a homegrown curiosity into a globally respected category. What was once seen as an emerging experiment is now a serious force, with Indian whisky trends reflecting confidence, innovation, and growing international recognition. Homegrown brands such as Crazy Cock Madhuca — the world’s […]