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“The Next Phase of Indian Gin Will Not Be Built Through Novelty Alone” Says Vaniitha Jain, F.
Until less than a decade ago, gin was barely part of India’s mainstream drinking conversation, much less Indian gin leading conversations across the globe. The Indian alcobev market was overwhelmingly dominated by whisky, with rum and beer occupying most urban consumption occasions. Gin existed largely as a legacy category; consumed occasionally, but rarely discussed with […]
Greater Than Gin hits the one million mark with record sales in FY 2023-24!
In a market where discerning consumers now prioritize quality over quantity, Greater Than Gin proudly announces a significant milestone: the sale of one million bottles in the financial year 2023-24! From its humble beginnings as India’s pioneering craft gin in 2017 to its current status as everyone’s go-to choice, Greater Than Gin has distinguished itself […]
