Beverage Industry

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MONIN: A Century of Flavor Innovation and Community Engagement in India

by interbev

Since its inception in 1912, MONIN has evolved to become a leader in the beverage industry, renowned for its innovative flavors and commitment to quality. In India, MONIN stands out with a diverse portfolio tailored to local tastes, blending global flavors with regional preferences to drive innovation. Through initiatives like the MONIN Cup and masterclasses, […]

The Rising Popularity of Ready-to-Drink Beverages and the Factors Driving their Sales Surge

by interbev

The beverage industry is undergoing a transformative shift, with Ready-to-Drink (RTD) beverages leading the charge. Driven by convenience, constant innovation, and evolving consumer preferences, RTDs are reshaping the entire landscape, from coffee and tea to cocktails and functional drinks. The era of intricate cocktail crafting, especially in our busy lives, is fading. RTDs offer instant […]