Alcobev Industry

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Introducing Loca Loka: The Tequila That Celebrates Global Fusion

by Aakriti Rawat

Loca Loka has officially entered the international alcobev market today, debuting with its initial offering: Tequila Blanco and Reposado. Crafted from 100% Agave in the renowned Jalisco region, this innovative tequila is inspired by the blend of two vibrant cultures, India and Mexico. Loca Loka is backed by two cultural icons and brand co-creators, leading […]

The Rising Popularity of Ready-to-Drink Beverages and the Factors Driving their Sales Surge

by interbev

The beverage industry is undergoing a transformative shift, with Ready-to-Drink (RTD) beverages leading the charge. Driven by convenience, constant innovation, and evolving consumer preferences, RTDs are reshaping the entire landscape, from coffee and tea to cocktails and functional drinks. The era of intricate cocktail crafting, especially in our busy lives, is fading. RTDs offer instant […]

Camikara Makes India Proud Globally

by interbev

~The First Indian Rum to Ever Win A Gold Medal at the Prestigious IWSC Awards 2023, With 95 Points.~ Piccadily Distilleries is proud to announce the first ever ‘Gold Medal’ to be won by an Indian rum at the prestigious IWSC Awards 2023, recently announced in London, for their newly launched rum – Camikara. It […]