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What Sets Himalayan Spirits Apart: A Deep Dive
Crafting a spirit that truly reflects its place is a rare art, and few do it with the depth and discipline of Kumaon & I’s co-founders, Ansh Khanna and Samarth Prasad. In this conversation, they breaks down the technical, environmental, and sensory decisions that shape their gin and coffee liqueur — from high-altitude distillation and […]
6 Timeless Cocktail and Dessert Pairings Across India
In India’s evolving dining culture, desserts are no longer the final act; they’re becoming a stage for innovation, storytelling, and drink-led experimentation. Restaurants, breweries, and cocktail-forward bars are now crafting thoughtful pairings where flavour, texture, and temperature interact to create elevated end-of-meal experiences. STOK Beer Debuts In Bengaluru With A Chill-Focused Launch This curated selection […]
Twisted Tails and India’s New-Age Drinking Shift
India’s drinking culture is evolving, and Twisted Tails is stepping squarely into that transformation with a fresh point of view. Born under RAD Beverages, Twisted Tails positions itself as India’s first concept-driven, flavour-forward mixer and RTD brand, one that blends authenticity with imagination in every bottle. It emerged from a simple yet powerful insight: consumers […]
Cristal Azul Debuts in India at ProWine 2025
Cristal Azul made its official India debut at ProWine 2025 in Mumbai on 6 November 2025, marking an important milestone for the country’s premium tequila segment. The launch brought together leading industry experts, entrepreneurs, and HORECA professionals, with renowned wine and spirits voices like Sonal Holland and Ajit Balgi in attendance. Their presence underscored the […]
Easy Cocktail Experiments with ZigZag Vodka
Experimenting has become the new art of loving yourself and that extends to what’s in your glass. Gone are the days when a good cocktail meant splurging a thousand bucks at a bar. With just a few clever ingredients and the right spirit, you can stir up something equally indulgent at home. As ZigZag Vodka […]
The Iconic Green Label Shines Again
Under the leadership of Mr. Abhishek Vohra, General Manager, Marketing at Inbrew Beverages, the iconic Green Label whisky makes a remarkable comeback after three decades. Fondly remembered as the ‘Diamond Wali Bottle’ of the ’90s, Green Label’s revival is more than a relaunch; it’s a celebration of trust, nostalgia, and craftsmanship. Guided by the philosophy […]
India’s Rising Tequila Market Trends
Once a Western party staple, tequila is fast becoming India’s next big premium spirits story. As global Tequila Market Trends shift towards premiumization, provenance, and sipping culture, India stands out as one of the most dynamic emerging destinations for agave-based spirits. From luxury lounges to home bars, Indian consumers are discovering tequila’s depth, not just […]
The Story Behind Jigger Shots: A New Indian Pour
For nearly a century, alcohol has asked us to endure, to chase burn, to revel in complexity, to hunt for rare botanicals. But what if celebration didn’t require endurance? What if it simply invited delight? Enter Jigger, India’s first ready-to-serve shot line built to make celebration easier, smoother, and more personal. A new direction in […]
Single Malt vs Blended Whisky: Know the Difference
In every bottle of whisky lies more than just spirit; there’s craft, feeling, and decades of quiet transformation. Nevertheless, amid the poetry of its making lies a persistent confusion: what really separates a single malt from a blended whisky? The terms themselves often mislead: “single” does not mean whisky from a single barrel but from […]
Indian Craft Spirits for Every Kind of Friend
Friendship isn’t just about who sits around the table; it’s the flavors, stories, and rituals that come alive when drinks are raised. Every crew has its own energy: the dreamers, the planners, the explorers, and the creatives. Just as personalities differ, so should the pours that fuel their evenings. With India’s growing range of Indian […]