Articles


Celebrate World Whisky Day With Johnnie Walker Black Label

by Manaswita Goswami

This International Whisk(e)y Day (March 27), whisky takes on a new voice, one shaped by South Asia’s most exciting bartenders with Johnnie Walker. At the regional rounds of World Class India, Nepal, and Sri Lanka, creativity went far beyond the expected. Think savoury builds, cultural infusions, and techniques that turn familiar classics into something far […]

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Salty Nerd Vodka by Blisswater Industries Debuts

by Manaswita Goswami

India’s premium spirits landscape is witnessing a shift as emerging brands introduce products designed for modern drinking culture. Among the companies gaining attention is Blisswater Industries, a Bengaluru-based alco-bev company building a portfolio that combines storytelling, flavour innovation, and strong brand identity. Founded by entrepreneur Varna Bhat, Blisswater Industries has steadily expanded its offerings with […]

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Karnataka Ends Liquor Price Controls in Major Policy Reform

by Manaswita Goswami

Karnataka is set to implement one of the most significant alcohol policy reforms in India in decades. Beginning April 2026, the state will end government-controlled liquor pricing, introduce an alcohol-in-beverage (AIB) based taxation system, and simplify its pricing structure, fundamentally reshaping how alcoholic beverages are priced and taxed in the state. Announced as part of […]

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Olivier Monin on Clean-Label and Low-Sugar Drink Trends

by Manaswita Goswami

Founded in 1912 in Bourges, France, MONIN has grown from a small wine and spirits trading business into one of the world’s most recognised flavour solution brands for hospitality professionals. Today, the company produces a wide range of syrups, fruit purées, liqueurs, and gourmet flavouring products used across cafés, bars, restaurants, and kitchens in more […]

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How Craft Cocktails Are Changing India’s Drinking Culture

by Manaswita Goswami

A day that celebrates the people who know your drink before you do, February 24, World Bartender Day, isn’t just another date on the industry calendar. It’s a nod to the people who remember your usual, rescue a bad day with a well-timed pour, and somehow convince you to try a spirit you swore you […]

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