Sree Harsha Vadlamudi

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India’s Rising Tequila Market Trends

by Manaswita Goswami

Once a Western party staple, tequila is fast becoming India’s next big premium spirits story. As global Tequila Market Trends shift towards premiumization, provenance, and sipping culture, India stands out as one of the most dynamic emerging destinations for agave-based spirits. From luxury lounges to home bars, Indian consumers are discovering tequila’s depth, not just […]

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Loca Loka: Where Indian Creativity Meets Mexican Tequila

by Manaswita Goswami

Loca Loka, a tequila brand born from the creative fusion of Indian and Mexican cultures, is redefining premium spirits globally. Spearheaded by Harsha, Rana Daggubati, and Anirudh Ravichander, Loca Loka blends traditional Mexican craftsmanship with a modern twist to create a truly unique drinking experience. This artisanal tequila, made from handpicked blue agave and aged […]

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Indian Alcohol Market: Entrepreneurship in a Regulated Space

by Manaswita Goswami

The Indian alcohol market is a fascinating study of contrasts, steeped in rich traditions yet pulsating with modern influences. We are a powerhouse, ranking as the third largest in the world, with annual sales reaching approximately $44 billion. The industry is projected to grow to $55 billion by 2027 and $64 billion within five years. […]

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