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Easy Cocktail Experiments with ZigZag Vodka
Experimenting has become the new art of loving yourself and that extends to what’s in your glass. Gone are the days when a good cocktail meant splurging a thousand bucks at a bar. With just a few clever ingredients and the right spirit, you can stir up something equally indulgent at home. As ZigZag Vodka […]
The Iconic Green Label Shines Again
Under the leadership of Mr. Abhishek Vohra, General Manager, Marketing at Inbrew Beverages, the iconic Green Label whisky makes a remarkable comeback after three decades. Fondly remembered as the ‘Diamond Wali Bottle’ of the ’90s, Green Label’s revival is more than a relaunch; it’s a celebration of trust, nostalgia, and craftsmanship. Guided by the philosophy […]
India’s Rising Tequila Market Trends
Once a Western party staple, tequila is fast becoming India’s next big premium spirits story. As global Tequila Market Trends shift towards premiumization, provenance, and sipping culture, India stands out as one of the most dynamic emerging destinations for agave-based spirits. From luxury lounges to home bars, Indian consumers are discovering tequila’s depth, not just […]
The Story Behind Jigger Shots: A New Indian Pour
For nearly a century, alcohol has asked us to endure, to chase burn, to revel in complexity, to hunt for rare botanicals. But what if celebration didn’t require endurance? What if it simply invited delight? Enter Jigger, India’s first ready-to-serve shot line built to make celebration easier, smoother, and more personal. A new direction in […]
Single Malt vs Blended Whisky: Know the Difference
In every bottle of whisky lies more than just spirit; there’s craft, feeling, and decades of quiet transformation. Nevertheless, amid the poetry of its making lies a persistent confusion: what really separates a single malt from a blended whisky? The terms themselves often mislead: “single” does not mean whisky from a single barrel but from […]
Indian Craft Spirits for Every Kind of Friend
Friendship isn’t just about who sits around the table; it’s the flavors, stories, and rituals that come alive when drinks are raised. Every crew has its own energy: the dreamers, the planners, the explorers, and the creatives. Just as personalities differ, so should the pours that fuel their evenings. With India’s growing range of Indian […]
Rehan Guha’s Oxymorons Brings Craft Cocktails to Hyderabad
Hyderabad’s cocktail scene is getting a bold, intimate twist with Oxymorons, the city’s first cocktail lab. Behind a hidden bookshelf and within just 670 sq. ft., this experimental bar proves that intimacy can be as powerful as scale. Blending science with nostalgia, and contradictions with harmony, Oxymorons doesn’t just serve drinks; it tells stories, shaping […]
ProWine Mumbai 2025 From Showcase to Marketplace
As India’s palate for premium beverages evolves, ProWine Mumbai 2025 emerges as more than just a trade fair; it’s the premier gateway for global and domestic players to navigate and thrive in India’s dynamic alcobev market. Slated for 31 October-1 November 2025 at the Jio World Convention Centre, the fifth edition of this mega event […]
From Kapoor to Bond: Their Iconic Drinks
Every great legend carries a signature, character, charisma, and craft that lingers like a well-aged spirit. More than just beverages, whisky, gin, and rum have become iconic drinks because they hold stories in a glass. Just as legends built timeless legacies, these drinks reflect their essence, blending memory and flavor. Here’s how five legends live […]
7 Beer Cocktail Recipes For This Festive Season
The festive season calls for more than just the usual drinks; it’s the perfect time to shake things up. A beer cocktail is a fun, refreshing, and creative way to add sparkle to your celebrations. From fruity blends to bold twists, these seven recipes will bring extra cheer to your festive gatherings. 6 Beers In […]
