Blenders International and John Distilleries enter into a brand partnership to introduce a premium still water developed for fine dining and luxury hospitality.
October 2026: Blenders International Private Limited (BIPL) and John Distilleries Private Limited (JDPL) have entered into a brand partnership to introduce Paul John Luxury Blended Water, Powered by Plezure™, marking their entry into India’s premium packaged water market.
The partnership brings together John Distilleries’ Paul John brand and BIPL’s proprietary water formulation platform, Plezure™, to develop a premium table water designed for fine dining, gourmet restaurants and luxury hospitality establishments. Paul John Luxury Blended Water is a still, non-carbonated water featuring a calibrated mineral profile developed to deliver a clean and balanced taste. The formulation is intended to complement fine food and dining experiences without overpowering the flavours of the cuisine, positioning water as a considered part of the overall dining experience.
Available in a 750 ml bottle at an MRP of ₹360 (inclusive of all taxes), the product targets fine-dining restaurants, luxury hotels, hospitality suites, private gatherings and premium corporate gifting.
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Proprietary Mineral Formulation and Product Development
At the centre of the product is a proprietary, calibrated mineral composition (patent pending), developed with an emphasis on consistency and sensory balance. Through its Plezure™ platform, BIPL evaluated multiple source locations and assessed 47 formulations before finalising Plezure Batch 01, which forms the foundation of the premium water offering.
Blenders International serves as the authorised manufacturing partner, overseeing the product’s technical development and production. Its manufacturing process involves six stages: source water extraction, multi-stage filtration, double reverse osmosis (RO) purification, UV treatment, ozone sterilisation and fully automated bottling.
The production process is designed to minimise direct human contact throughout manufacturing. BIPL’s manufacturing facility operates under an ISO 9001:2015-certified quality management system.
Positioning Water Within Luxury Hospitality
Commenting on the vision behind the launch, Ravindran Nambiar, Director, Blenders International Private Limited, said, “Behind every exceptional dining experience lies craftsmanship, patience and character. Such an experience deserves more than an ordinary companion; it deserves one crafted with equal thought, precision and purpose. With Paul John Luxury Blended Water, Powered by Plezure™, we believe extraordinary experiences are defined by the thought behind every detail. Our vision is to give water a new place in the world of fine dining and hospitality, built on purpose, precision and possibility.”
The collaboration marks an expansion of BIPL’s Plezure™ platform into the premium hospitality segment, bringing together proprietary formulation, specialised manufacturing and brand-led product positioning. The companies aim to address the evolving demand for premium beverage offerings across India’s gourmet dining, luxury hospitality and high-end consumer markets.
As premium dining experiences increasingly place emphasis on the finer details of service and presentation, Paul John Luxury Blended Water enters the market with a proposition centred on mineral composition, taste consistency and premium presentation.
About Blenders International Private Limited
Blenders International Private Limited is a Vadodara-based premium beverage company focused on crafted premium waters. Its philosophy, “Engineered to be poured,” centres on precision in mineral structure, mouthfeel, pH and clarity. Through its Plezure™ platform and specialised collaborations, the company is developing purpose-built products for the premium beverage and hospitality markets.
