Salud, a global urban lifestyle brand, has unveiled its latest offering, the Salud Cusp London Dry Gin, a limited-edition small-batch craft gin. Envisioned in India and crafted in the UK, the limited-edition collection of 600 bottles of the Salud Cusp London Dry Gin offers a truly exclusive drinking experience.

The Salud Cusp London Dry Gin is a blend of the finest botanicals on earth. Juniper’s pine-ness harmonises with the freshness of coriander, while the zest of orange peel and the tang of hibiscus add flavour. The aroma enhancing orris root enhances the experience, while sweet Liquorice root and earthy almond bring a perfect mellow balance. Each bottle of Salud Cusp London Dry Gin is elegantly designed, reflecting the sophistication and craftsmanship that Salud is renowned for. Its rarity and exclusivity will appeal to both gin enthusiasts and collectors, who can appreciate the artistry behind this exceptional spirit.

The concept behind the design of the Cusp packaging aligns seamlessly with our logo, where multiple attributes converge to form a cohesive whole. With a focus on minimalism, the combination of gold and white exudes an aura of luxury, perfectly complementing the exclusivity of our limited-edition production of only 600 bottles.

Salud’s commitment to excellence has already garnered recognition, as the Salud Cusp London Dry Gin recently won a prestigious Gold Medal at the Global Gin Masters and won bronze in International Wine & Spirit Competition (IWSC). The accolade re-affirms Salud’s reputation for producing exceptional spirits of the highest calibre.

Ajay Shetty, CEO of Salud said, “We are delighted to introduce our limited-edition Salud Cusp London Dry Gin to gin enthusiasts in India. This global award-winning gin represents the pinnacle of our dedication to quality and creativity. With only 600 bottles available, it offers a unique opportunity for gin aficionados to savour an exceptional and rare spirit.”

The Salud Cusp London Dry Gin will be initially launched in Goa, followed by Karnataka. The exclusivity of this limited edition, combined with the meticulously crafted taste, makes it a highly sought-after addition for gin aficionados. The Salud Cusp London Dry Gin, with a 42% ABV and a volume of 700 ml, is available at ₹3450 in Goa and ₹4950 in Bangalore.

Salud has established a state-of-the-art distillery facility in Goa, further demonstrating its commitment to the Indian market and ensuring the highest quality of production. Salud is looking at launching the ready-to-drink products category across 10 new Indian markets in coming few months, with an investment of USD 1.5 million to support this expansion to meet the growing demand for convenient and premium alcoholic beverages in the Indian alco-bev market.

Salud is the first Indian brand to incorporate NFTs (Non-fungible Tokens) to offer a unique and immersive experience to its customers. Besides its RTDs and non-alcoholic bitters, Salud Merchandise, an exclusive line of clothing, and Salud Sessions, the music IP of Salud, which holds exclusive tracks by various homegrown and international artists, will soon launch new collections.

About Salud

Salud is a global urban lifestyle brand that is redefining the drinking experience. With a strong emphasis on quality, affordability and sustainability, Salud offers innovative products in the spirit-based Ready-to-Drink (RTD) category. Seamlessly blending tradition and modernity, Salud offers a fashionable lifestyle that resonates with consumers worldwide. From its internationally award-winning Cusp and Bitters to its refreshing RTD offerings, Salud’s diverse products cater to the evolving preferences of consumers.