India’s drinking culture is evolving, and Twisted Tails is stepping squarely into that transformation with a fresh point of view. Born under RAD Beverages, Twisted Tails positions itself as India’s first concept-driven, flavour-forward mixer and RTD brand, one that blends authenticity with imagination in every bottle. It emerged from a simple yet powerful insight: consumers […]
Cristal Azul made its official India debut at ProWine 2025 in Mumbai on 6 November 2025, marking an important milestone for the country’s premium tequila segment. The launch brought together leading industry experts, entrepreneurs, and HORECA professionals, with renowned wine and spirits voices like Sonal Holland and Ajit Balgi in attendance. Their presence underscored the […]
Experimenting has become the new art of loving yourself and that extends to what’s in your glass. Gone are the days when a good cocktail meant splurging a thousand bucks at a bar. With just a few clever ingredients and the right spirit, you can stir up something equally indulgent at home. As ZigZag Vodka […]
Under the leadership of Mr. Abhishek Vohra, General Manager, Marketing at Inbrew Beverages, the iconic Green Label whisky makes a remarkable comeback after three decades. Fondly remembered as the ‘Diamond Wali Bottle’ of the ’90s, Green Label’s revival is more than a relaunch; it’s a celebration of trust, nostalgia, and craftsmanship. Guided by the philosophy […]
Once a Western party staple, tequila is fast becoming India’s next big premium spirits story. As global Tequila Market Trends shift towards premiumization, provenance, and sipping culture, India stands out as one of the most dynamic emerging destinations for agave-based spirits. From luxury lounges to home bars, Indian consumers are discovering tequila’s depth, not just […]
