As India’s palate for premium beverages evolves, ProWine Mumbai 2025 emerges as more than just a trade fair; it’s the premier gateway for global and domestic players to navigate and thrive in India’s dynamic alcobev market. Slated for 31 October-1 November 2025 at the Jio World Convention Centre, the fifth edition of this mega event brings unparalleled opportunities for winemakers, distillers, innovators, brewers, and hospitality professionals alike.

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A Comprehensive Stage for the Entire Alcobev Spectrum

Gone are the days when ProWine was solely about wine. This year, the event cast a wider net to celebrate the complete alcobev lifecycle, from spirits, beer, craft beverages, and ciders, to low/no-ABV alternatives, mixers, and functional or fermented drinks. The inclusion of non-alcoholic beverage brands, accessories, and allied categories underscores the imperative to foster a mature alcobev culture, not just through drinks themselves, but via the lifestyle that surrounds them.

Why ProWine Mumbai 2025 Matters

India’s alcoholic beverages market is poised for continued explosive growth. Forecasts predict it will reach US$39.7 billion by 2026, with a CAGR of 7.9% during 2021–2026. Adding weight, recent data shows domestic wine consumption surged by a CAGR 25% over the past decade and is projected to grow at 17% between 2024 and 2032.

Consumers are on a quest for premium, authentic, diverse experiences. The demand for imported wines, craft spirits, low-ABV alternatives, and functional beverages is on the rise, driven by millennial trends, health consciousness, and exposure to global beverage cultures.

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ProWine Mumbai 2025: A Strategic Bridge for Domestic Brands

For Indian brands, especially in wine, spirits, or innovative alcobev categories, ProWine presents a rare and powerful platform to:

• Build brand recall across pan-India.
• Forge direct connections with distributors and HoReCa procurement teams.
• Showcase to importers, retailers, sommeliers, and F&B professionals in one integrated setting.

What’s New in ProWine Mumbai 2025

Every edition of ProWine Mumbai has raised the bar, but 2025 takes a decisive step toward smarter networking and tangible outcomes. Alongside the familiar highlights, exhibition floors, masterclasses, the ProWine & ProSpirits Challenge, bartenders’ competitions, and thought-leadership panels, this year introduces a dedicated digital matchmaking platform designed to maximize ROI for both exhibitors and visitors.

Here’s what makes it a game-changer:

• Pre-Scheduled Meetings: Exhibitors can set up appointments with importers, distributors, retailers, and HoReCa procurement heads well before stepping onto the floor. This ensures time is spent on meaningful, high-value conversations rather than chance encounters and turning the exhibition into a working marketplace rather than just a showcase
• Curated Buyer Access: Only pre-qualified trade professionals gain entry, ensuring that every interaction has business potential. From tier-1 chains to regional distributors in tier-2 and tier-3 cities, the mix is deliberately broad yet business-driven.
• Seamless Integration: The matchmaking tool syncs with the exhibitor directory, allowing buyers to filter by product categories, whether premium wine, craft beer, spirits, no/low ABV innovations, mixers, or even accessories and allied lifestyle products.

In essence, 2025 transforms ProWine Mumbai from a networking event into a deal-making hub, ensuring every participant, global or domestic, leaves with more than visibility: they leave with real prospects, partnerships, and pipelines.

Tackling Industry Pain Points Head-On

ProWine Mumbai 2025 isn’t just flashy, it’s practical. It addresses core industry challenges, including fragmented supply chains, regional distribution complexity, and regulatory barriers. With participation from global trade promotion bodies and insights on India’s evolving landscape, like label registration, FDI liberalization, and trade agreements with Countries like the UK, USA, Australia, Europe, etc, ProWine becomes more than a showcase; it becomes a business enabler.

Event at a Glance

Dates & Venue: 31 October-1 November 2025 at Jio World Convention Centre, Mumbai.

Scale & Reach: The 2024 edition hosted over 5,947 trade visitors, 170 exhibitors, and 10 country pavilions across 7,000+ sqm.

Program Highlights:

• Exhibition for alcobev and allied categories.
• Masterclasses & tastings.
• ProWine & ProSpirits Challenge.
• Bartenders’ competition.
• Panel discussions, gala dinners, and recognition awards.
• New: Digital matchmaking for pre-scheduled meetings.

Final Raise: A Unifying Platform for India’s Alcobev Future

As Indian consumers mature and diversify, and as global brands seek footholds, ProWine Mumbai stands at the crossroads of opportunity. It’s where global exposure meets grassroots expansion, where premium and functional beverages find appreciative markets, and where forging strategic partnerships becomes far more tangible.

For domestic brands in wine, spirits, mixers, or non-alcoholic innovations, this is a moment to elevate visibility, enter new markets, and embed in India’s rapidly evolving alcobev narrative.