~Amidst the country’s agave spirits wave, Tulleeho Tequila Club offers experiences for connoisseurs, enthusiasts, and drinks explorers.~
~The club’s debut event will take place on May 19 at The Barfly Goa.~

Tulleeho, India’s premier beverage education, training, and consulting company, today announced the launch of Tulleeho Tequila Club – the country’s first agave club centred around discovery, travel, and community. The club aims to offer immersive experiences such as tequila tastings, bar takeovers, and curated cocktail and food pairings for connoisseurs, enthusiasts, and drinks explorers. Tulleeho Tequila Club will also serve as a comprehensive discovery platform, empowering Indian consumers to explore new agave brands and innovative agave-centric bars.

The club’s launch event will take place on May 19 at The Barfly Goa, in collaboration with Don Julio Tequila. This invite-only affair will provide a first-hand insight into the educational and entertainment experiences the club intends to offer, including a guided tasting session and signature serves, including the OTP or Our Tulleeho Picante, Tulleeho’s take on the Picante, the cocktail that’s taking India by storm.
Agave is one of the fastest growing spirit categories in India, not only in terms of consumption but also through the emergence of homegrown brands. Currently, domestic agave spirits and specialized bars are offering an increasing variety to discerning consumers across demographics. With a core focus on ‘edutainment’, Tulleeho Tequila Club embodies two primary pillars – Content and Community. As the country’s premier authority on beverage education, Tulleeho seeks to educate the Indian spirits community on agave as a category, its different variants and brands, and its unique advantages in cocktails. Membership to the club is free and open to aficionados and newcomers alike.

Commenting on the launch, Vikram Achanta, Founder and CEO, Tulleeho, said, “With the influx of tequila and agave spirits igniting curiosity across India, this spirit category is on an incredible growth trajectory. Consumer interest to learn, understand, and mindfully indulge in tequila and its sister-spirits, Mezcal, Sotol, Raicilla, and Bacanora, is now higher than ever before. Thus, we’re very excited to launch India’s first Tequila Club committed to curating unique, educational, and immersive experiences for anyone who appreciates the fine art of enjoying Tequila.”

Looking ahead, Tulleeho Tequila Club also aims to provide an international perspective to India’s growing beverage community – by hosting bar takeovers with Mexican bars, curating Tequila-centric tours in Mexico, and celebrating agave culture through fiestas across Indian cities.
“Tulleeho’s Tequila Club is an incredible initiative launched at a time when consumer curiosity around the category, be it Tequila, Mezcal, or local Agave, is on the rise. Given the vibrancy of this space, initiatives like this are essential. Tulleeho has been a pioneer in liquid education and advocacy across India, and it’s great to see them now pave the way forward with an agave-focussed club. We look forward to being a part of this community and continue engaging with this wonderful liquid,” added Tarun Sibal, Co-Founder, The Barfly Goa.

Over the past two decades, Tulleeho has been a driving force in elevating talent and strengthening consumer awareness within the beverage industry. As consumers become increasingly discerning and seek to drink better, Tulleeho aims to be a part of this journey by nurturing craft brands and uncorking a range of beverage experiences to cater to the evolving Indian consumer.