~Plans to capture a significant market share of over 10% in the premium flavoured spirits segment within the next four years.~
~Taking India’s first craft spirit brand outlet ‘Ochre Tasting Room’ to multiple cities in India.~
As per a Grand View Research report, the craft spirits market in India is expected to grow at a CAGR of 35.6% from 2024 to 2030. A new breed of young brands is drawing inspiration from India’s rich heritage and disrupting the craft and artisanal spirits’ space. Driven by a passion for innovation and a vision to disrupt the traditional spirits sector, Ochre Spirits was launched in 2023. This venture introduces a groundbreaking portfolio of flavor-rich, artisanal spirits designed to redefine consumer expectations and enhance the drinking experience. Ochre Spirits has set for itself an ambitious target of becoming an INR 100 Crore brand in the next 4 years. The company is also expanding its product portfolio with some of the most diverse and rare flavours in the industry.
Ochre Spirits has also launched one of the industry’s first Craft Spirits brand “Tasting Room” in Goa, and will soon expand to Bangalore, Pondicherry, Mumbai, and Gurgaon.
Ochre Spirits has synced its plan to make a mark in this segment. The brand is looking for earning the attention of the increasingly maturing and evolving spirits preferences of the global masses. There is a significant preference for craft spirits which are not mass produced in India and in the global market which is not limited to the elite and the start-up aims to ride the wave.
Talking about the fast strides planned for robust growth, Mr. John Royerr, Founder, Ochre Spirits shares, “At Ochre, we challenge the status quo by delivering spirits that marry daring flavors with smoothness, avoiding the conventional harshness associated with distilled beverages. We have a vision to revolutionize the landscape of craft spirits and have taken on the mission of elevating Indian craft spirits to innovative excellence and refine the brand equity of Indian craft spirits on the global platform. Fortunately, our products have already earned attention in the market and since we have launched our first two products, Berry flavoured rum and a Peach & Cherry flavoured vodka and also in the process of launching two flavoured Gins and a Citrus flavoured Rum in the second quarter of FY 2024. We are also in the process of strategically developing a well-rounded product portfolio to cater to the evolving preferences of the Indian market. With clear future roadmaps laid out we are eying to capture more than 10 percent in the premium flavoured spirits segment and 5 to 7 percent of the craft spirits market within next 4 years.”
Ochre Spirits is swiftly making its mark on the market with its eclectic range of flavored rum and vodka. These products seamlessly cater to the burgeoning cocktail culture by offering bold and vibrant flavors that stand out without the need for sugary mixers. This distinct quality ensures that the natural richness of Ochre’s spirits enhances any cocktail, making each sip a celebration of pure flavor. The brand has some interesting products to offer such as Berry Vodka, Apricot and Plum Vodka, Rose & Raspberry Gin and a Kiwi & Pear gin which is currently being served only at its tasting room in Goa. The brand also intends to launch its line of agave spirits by the end of the FY 24.
In its initial phase, the company plans to bottle and distribute selected variants of its craft spirits across retail outlets and institutions in Goa, Karnataka, Kerala, and Puducherry. This expansion aims to widen its customer base by presenting unique, premium alternatives to conventional brands. Additionally, the company is setting its sights on exporting to the Middle East, tapping into new markets, and introducing its distinctive flavors to a global audience.
Addressing industry trends and customer preferences John shared, “The spirits industry is in a phase of transformation. While traditional choices are enjoying steady growth, the undercurrent of experimental spirits, cocktails and adoption of innovative spirits is gaining strong momentum. This is not limited to the elite but is now becoming a trend in global masses. This is exactly the space where we see a good future.”
Keeping in sync with the young discerning customer trends the brand plans to promote indigenous ingredients and highlight products closer to nature. Ochre Spirits is not only committed to maintaining sustainability practices as a responsible corporate citizen but also intends to actively contribute to environmental conservation efforts by partnering with NGOs focused on water conservation. Ochre Spirits reinforces its dedication to sustainability, ensuring that every aspect of production honours our commitment to the planet.
Ochre Spirits targets the millennial and GenZ consumers through innovative and high-quality spirits by merging classic distillation methods with bold, modern flavors. Their collection, featuring sophisticated and unexpected notes, elevates each drinking moment and clearly in the path of setting some new benchmarks in the alcoholic beverages industry.
