Articles


Assam Alcohol Prices to Drop from September 1: Significant Reductions Across Be.

by Manaswita Goswami

In a game-changing move for consumers, Assam alcohol prices are set to decrease starting from September 1, 2024. The Assam Excise Department has announced that this reduction will cover a wide range of alcoholic beverages, including beer, rum, whisky, and premium spirits. This decision comes after the state’s earlier price hike in March, which led […]

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Varchas Shankar: From IT Expert to Whiskey Artisan – The Journey of Varchas Whi.

by Manaswita Goswami

In the world of whiskey, few stories are as compelling as that of Varchas Shankar. After a successful 28-year career in IT, Varchas Shankar embarked on a remarkable journey into the world of whiskey, driven by a desire to create something deeply personal and meaningful. As the founder of Varchas Whiskey, Shankar has seamlessly blended […]

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Vaum Tonics: Redefining Mixers with Quinine-Free Botanical Innovation

by Manaswita Goswami

In a market saturated with traditional mixers, Vaum Tonics is making waves with its unique approach. As India’s first line of quinine-free botanical beverages, Vaum is redefining the mixer category with a focus on innovation, health, and premium quality. Founded by Aakash Khaunte and Siddharth Saraf, Vaum Tonics offers a refreshing alternative to conventional tonic […]

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“Dude, Put Your Shirt On!” for Latest Cocktail Takeover by IDYLLL

by Manaswita Goswami

Bangalore, August, 2024 – IDYLLL, the city’s vibrant culinary and mixology revolution destination, is thrilled to host a one-night-only takeover by Kolkata’s renowned cocktail bar, Little Bit Sober, to bring the city’s spirited vibe to Bangalore. On August 23rd, starting at 8 PM, the restaurant will be transformed into a haven for cocktail enthusiasts with […]

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Paul John Whisky and Single Malt Amateurs Club Introduce ‘Ego’ from the Alter-E.

by Manaswita Goswami

Goa, 22nd August 2024 –  Paul John Single Malt, a pioneer in creating fine Indian single malt whiskies and Single Malt Amateur Club (SMAC), India’s foremost single malt whisky appreciation club, jointly announce the launch of “Ego,” the second prestigious release from the brand’s Alter-Ego cask series. Available exclusively to SMAC members and limited to just 120 bottles, this offering underscores Paul […]

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