Articles


Inbrew Beverages Revamp the Legacy of Green Label Barrel Special Whisky in a Ne.

by Manaswita Goswami

August 26th August , 2024: Inbrew Beverages Pvt. Ltd., one of the leading players in the Indian spirit- making industry, unveils the new and refined Green Label Barrel Special Whisky in a brand-new exquisite packaging. This new improved version resurrects the Green Label of 1994 with a classy feel to the spirit’s segment. The Green […]

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Assam Alcohol Prices to Drop from September 1: Significant Reductions Across Be.

by Manaswita Goswami

In a game-changing move for consumers, Assam alcohol prices are set to decrease starting from September 1, 2024. The Assam Excise Department has announced that this reduction will cover a wide range of alcoholic beverages, including beer, rum, whisky, and premium spirits. This decision comes after the state’s earlier price hike in March, which led […]

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Varchas Shankar: From IT Expert to Whiskey Artisan – The Journey of Varchas Whi.

by Manaswita Goswami

In the world of whiskey, few stories are as compelling as that of Varchas Shankar. After a successful 28-year career in IT, Varchas Shankar embarked on a remarkable journey into the world of whiskey, driven by a desire to create something deeply personal and meaningful. As the founder of Varchas Whiskey, Shankar has seamlessly blended […]

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Vaum Tonics: Redefining Mixers with Quinine-Free Botanical Innovation

by Manaswita Goswami

In a market saturated with traditional mixers, Vaum Tonics is making waves with its unique approach. As India’s first line of quinine-free botanical beverages, Vaum is redefining the mixer category with a focus on innovation, health, and premium quality. Founded by Aakash Khaunte and Siddharth Saraf, Vaum Tonics offers a refreshing alternative to conventional tonic […]

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“Dude, Put Your Shirt On!” for Latest Cocktail Takeover by IDYLLL

by Manaswita Goswami

Bangalore, August, 2024 – IDYLLL, the city’s vibrant culinary and mixology revolution destination, is thrilled to host a one-night-only takeover by Kolkata’s renowned cocktail bar, Little Bit Sober, to bring the city’s spirited vibe to Bangalore. On August 23rd, starting at 8 PM, the restaurant will be transformed into a haven for cocktail enthusiasts with […]

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