Under the leadership of Mr. Abhishek Vohra, General Manager, Marketing at Inbrew Beverages, the iconic Green Label whisky makes a remarkable comeback after three decades. Fondly remembered as the ‘Diamond Wali Bottle’ of the ’90s, Green Label’s revival is more than a relaunch; it’s a celebration of trust, nostalgia, and craftsmanship. Guided by the philosophy […]
Once a Western party staple, tequila is fast becoming India’s next big premium spirits story. As global Tequila Market Trends shift towards premiumization, provenance, and sipping culture, India stands out as one of the most dynamic emerging destinations for agave-based spirits. From luxury lounges to home bars, Indian consumers are discovering tequila’s depth, not just […]
For nearly a century, alcohol has asked us to endure, to chase burn, to revel in complexity, to hunt for rare botanicals. But what if celebration didn’t require endurance? What if it simply invited delight? Enter Jigger, India’s first ready-to-serve shot line built to make celebration easier, smoother, and more personal. A new direction in […]
In every bottle of whisky lies more than just spirit; there’s craft, feeling, and decades of quiet transformation. Nevertheless, amid the poetry of its making lies a persistent confusion: what really separates a single malt from a blended whisky? The terms themselves often mislead: “single” does not mean whisky from a single barrel but from […]
Friendship isn’t just about who sits around the table; it’s the flavors, stories, and rituals that come alive when drinks are raised. Every crew has its own energy: the dreamers, the planners, the explorers, and the creatives. Just as personalities differ, so should the pours that fuel their evenings. With India’s growing range of Indian […]
